From the Publisher
Bruce Sinclair has been on the forefront of IoT since 2008, serving as CEO of a networking company that sold an IoT smart home platform. He is a business strategy consultant and publisher of www.iot-inc.com. One of the most recognized figures in this area, Sinclair is a regular keynote speaker and has a series of online courses on IoT business and technology. For more information, see www.brucesinclair.net.
From the Back Cover
“Bruce is a great storyteller and is incredibly knowledgeable on the topic of IoT. This makes for a book that is an easy read, with lots of valuable information, it has something for everybody. Whether you are looking to just learn more about this fascinating topic, or if you are thinking of creating an IoT business, this book has it all – from developing and IoT strategy with great examples from many different industries – to building a business plan – to understanding your customers’ desire for outcomes.
“Bruce explains how IoT is changing all industries, business fundamentals and the relationship with your customers- it’s about transforming data into useful, usable and valuable information. Definitely a ‘very good read.'”
—Tanja Rueckert, EVP LoB Digital Assets and IoT, SAP
“The world is awash in new books extolling the virtue of the Internet of Things (IoT) and touting useless numbers of connected devices — useless because it’s irrelevant exactly how many devices are connected, but useful because just about anything can be connected. IoT Inc. starts by explaining what can be connected to the Internet — from clothes dryers to tires, from operating room monitoring systems to construction systems — but then focuses on how these connections give birth to new (outcome-oriented) business models for products and services. Disruptions will abound in industries from agriculture to home automation, from industrial production to healthcare, and IoT Inc. includes not just a way to recognize those disruptions, but to profit from them. Rather than focus on the technology, Sinclair focuses on the business opportunity, an opportunity that is ignored at your peril.”
—Richard Mark Soley, Ph.D., Chairman and CEO, Object Management Group, and Executive Director, Industrial Internet Consortium
“Bruce Sinclair will help you sell outcomes and give you a competitive advantage for achieving sustainable success. In IoT Inc., Bruce provides powerful insights on how and when to deploy IoT. Born from his real-world experience guiding small and large businesses on their IoT journey, Bruce provides practical, differentiating tools for anyone who is involved in selling physical products to consumers. If you are looking to develop an IoT strategy and bring that strategy to life in a way that sets you apart from your competition – IoT Inc. is a MUST read!”
—Joseph Michelli, New York Times #1 bestselling author of books like Driven to Delight, Leading the Starbucks Way, and The New Gold Standard
“Internet of things is quickly turning into creating internet of value in so many market segments and application areas. I enjoyed the simple no-nonsense approach taken by Bruce Sinclair in explaining IoT and its applicability throughout the book. Clear focus on creating compelling value for users and customers in every market area without getting distracted by all the hype and technical mumbo-jumbo needs to drive the evolution of IoT. This message reverberating in this book is exactly the right thing we need to shape the IoT driven economy.”
—Krishna Mikkilineni, Senior Vice President, Engineering Operations & Information Technology, Honeywell
“I found Iot Inc. to be an excellent resource for all things IoT. Applicable to the tiniest of IoT, like wearables, all the way to the largest of IoT, like smart cities, this book will lead to better products and services for consumers and citizens alike. This is not billed as a technical book but it provides a solid foundation for every Internet of Things stakeholder – from coder to CTO.”
—Miguel A. Gamiño Jr., CTO, New York City
“During the past ten years I have worked with several IT and OT companies about the value proposition of the Industrial Internet of Things. Clearly the value is for companies to make the transition from selling products to selling services to selling integrated solutions and finally to help customers in transforming their outcomes. The Outcome Economy is the 10,000-foot, macro economic view of where the Internet of Things is taking us. Bruce Sinclair clearly explains how we will get there, starting from the ground up: from value creation and monetization to IoT technology and business models to ecosystems to outcomes. I highly recommend this book. No matter what industry you’re in, it will help guide your strategy in this changing business climate.”
—Prith Banerjee, Chief Technology Officer and EVP, Schneider Electric
The Internet of Things is not new or novel, but the business models it enables can be transformational. Bruce brings a rare business-value perspective to this catalytic technology trend, discussing the intersection of strategy, operations, and technology. Along the way he provides simple, principle-based, deployment guidelines and best practices.
—Ken Forster, Managing Director, Momenta Partners